CENTRE DIGITAL INSIGHTS

5 Signs Your Website is Losing You Money

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Based in Chorley, Centre Digital is a digital development agency that offers a comprehensive range of services, encompassing the areas of Website Development, SEO, E-commerce, Branding and Design Services, and Software Development.

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You might think your website is doing fine. Here are 5 signs your website is losing you money without you realising it.

It loads. It looks decent. You paid someone good money to build it.

But if you’re not getting leads, calls, or sales—it’s costing you.

1. You're Getting Visitors, But No Enquiries

Traffic means nothing without action.

If people land on your site and leave without doing anything, the site isn’t working.

Ask yourself:

    • Do you have clear calls to action?

    • Is it obvious what someone should do next?

    • Can a visitor contact you in under 10 seconds?

Fix it:

    • Add a “Request a quote” button to the top of every page.

    • Keep forms short. Name, email, message. That’s it.

    • Use simple language. Avoid buzzwords.

    • Test different calls to action and see which gets clicks.

If no one knows what to do next, they won’t do anything at all.

2. Your Website Looks Fine—on Desktop Only

Most of your visitors are on their phones.

If your site isn’t fast, easy to use, and clean on mobile, they won’t stick around.

Check:

  • Do images load slowly on mobile?
  • Are buttons too small to tap?
  • Does the layout break on smaller screens?

Fix it:

  • Use a mobile-first layout.
  • Test every page on your phone.
  • Compress your images before uploading.
  • Remove popups that block content.

People don’t wait. If your site takes more than 3 seconds to load, you’re already losing visitors. Carrying on with our 5 signs your website is losing you money…

3. You're Ranking on Google—but for the Wrong Things

Being on page one means nothing if the wrong people are landing on your site.

You might be showing up for:

    • Outdated keywords

    • Keywords with zero buying intent

    • Topics your ideal customers don’t care about

Check your search queries in Google Search Console.

Are people landing on your site for:

    • “Free website templates”

    • “How to build your own website”

    • “What is SEO”

These aren’t leads. These are researchers.

Fix it:

    • Focus on buyer intent keywords like:

        • “Website design company in Lancashire”

        • “SEO services for local business”

        • “Hire a web designer UK”

    • Write blog posts that speak to problems your customers are facing.

    • Use titles and meta descriptions that speak to action, not just information.

Getting traffic is step one. Getting the right traffic is what brings money in.

4. Your Website Doesn’t Build Trust

First impressions matter. If your site looks outdated or generic, people leave.

Ask yourself:

  • Does your site show real reviews?
  • Are there any photos of real work or clients?
  • Do you mention your location?
  • Is there an About page that feels human?

Fix it:

  • Add 3 to 5 client reviews to your homepage.
  • Include a photo and short quote with each one.
  • Mention areas you serve. Local language helps.
  • Add a team page or founder story.
  • Include trust icons like accreditations or partnerships.

People want to know who they’re dealing with.

They want to see someone they can relate to.

If your site doesn’t feel human, they won’t make contact.

5. You're Not Tracking Anything

You can’t fix what you’re not measuring.

If you don’t know how people behave on your site, you’re flying blind.

Ask yourself:

  • How many people visited your site last week?
  • What pages did they view?
  • How long did they stay?
  • Where did they leave?

If you can’t answer these, you’re guessing.

Fix it:

Even small insights can lead to big changes.

If you find people leaving your pricing page after 4 seconds, that tells you something.

What This Means for You... and How To Fix These 5 Signs Your Website is Losing You Money

A nice-looking site means nothing if it’s not bringing in business.

You don’t need flashy animations. You don’t need a full redesign.

You need:

  • Clear goals
  • Clear actions
  • Fast loading
  • Mobile-first design
  • Local signals
  • Trust
  • Tracking

If you’re missing any of these, you’re losing money.

Every week.

What to Do Now

Take five minutes to go through your own site.

Check:

  • Can someone contact you easily?
  • Does it load fast on mobile?
  • Are your reviews easy to see?
  • Do you know what pages people are visiting?

If not, we can help.

We work with small businesses across the UK—especially in Lancashire—to fix underperforming websites.

You don’t need more traffic.

You need more of the right visitors to take action.

Request a free website audit

See what your site is doing wrong, and how to fix it.

No fluff. Just straight answers.

Let’s turn your site into something that works.

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Centre Digital is your local UK website design company. Based in Chorley, we aim to simplify the website design process!

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